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MKTG

MKTG from 4LTR Press connects students to the principles of marketing bringing them to life throu...

Essentials of Business Research Methods

Increasingly, managers must make decisions based on almost unlimited information. How can they na...

A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)

With applications using SmartPLS —the primary software used in partial least squares structural e...

A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)

Written with those with limited mathematical and statistical knowledge in mind, this concise a...

A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)

The third edition of A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) gui...

A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)

With applications using SmartPLS —the primary software used in partial least squares structural e...

A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)

The Third Edition of A Primer on Partial Least Squares Structural ...

A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)

The Third Edition of A Primer on Partial Least Squares Structural ...

Essentials of Business Research Methods

Essentials of Business Research Methods

Essentials of Business Research Methods provides an accessible and comprehensive introduction to ...

Essentials of Business Research Methods

Essentials of Business Research Methods provides an accessible and comprehensive introduction to ...

Advanced Issues in Partial Least Squares Structural Equation Modeling

The Second Edition of Advanced Issues in Partial Least Squares...