Klassische Konzepte, Leitlinien und Beispiele wurden beibehalten und mit den modernen Realitäten,...
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely wi...
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'Over the last 25 years, hundreds, perhaps even thousands, of books have appeared on the subject ...
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For graduate and undergraduate courses in marketing management.A Succinct Guide to 21st Centu...
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The full text downloaded to your computer With eBooks you can: search for key concepts, words a...
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For courses in brand management. Create profitable brand strategies by building, measuring, and...
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Start thinking like a marketer with the gold-standard text for today's Marketing Management. Mark...
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Start thinking like a marketer with the gold-standard text for today's Marketing Management. Mark...
Unser bisheriger Preis:ORGPRICE: 55,11 €
For undergraduate and graduate courses in marketing management.Stay on the cut...
For students, managers and senior executives studying Brand Management.Keller's market leading ...
For undergraduate and graduate courses in marketing management.Stay on the cutting-edge with th...
The classic Marketing Management is an undisputed global best-seller - an encyclopaedia of market...