Website security made easy. This book covers the most common ways websites get hacked and how ...
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Market Segmentation: How to do it and how to profit from it, revised and updated 4th Edition is t...
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At the top of a company, sales do not matter, profits do not matter, even return on investment is...
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At last marketing managers and business executives concerned with profitability and sustained gro...
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To manage key accounts profitably you need strategic planning that works. This book is the defini...
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"e;This book is crammed with distilled, practical wisdom for key account managers and their d...
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Marketing Plans for Services, Third Edition is written in a pragmatic, action-orientated style an...
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Marketing Plans for Services, Third Edition is written in a pragmatic, action-orientated style an...
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What is ''the marketing mix''? Is marketing a concept, function or process? How do you constru...
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"e;This book is crammed with distilled, practical wisdom for key account managers and their d...
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First published in 1995. This pocket guide is a cartoon book with a serious message -it explores ...
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Marketing Planning for Services is the answer to the challenge of creating marketing plans that p...
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