che-chandler.de

Diversity Studies

Diversity Studies

Advances in Advertising Research (Vol. III)

?Advances in Advertising Research are published by the European Advertising Academy (EAA). This v...

Advances in Advertising Research (Vol. VI)

This book provides insights into the inspiring and multifaceted field of advertising research, wh...

Advances in Advertising Research (Vol. VII)

Focusing on a range of advertising formats, this book provides international state-of-the-art res...

Advances in Advertising Research VIII

This book addresses challenges in research and management pertaining to the media, contents, and ...

Advances in Advertising Research IX

This book addresses challenges and opportunities in research and management related to new advert...

Grundlagen empirischer Forschung

Im Mittelpunkt dieses Lehrbuches stehen die Grundlagen und Schlussweisen bei der Anwendung empiri...

Empirische Mastertechniken

Die Autoren liefern eine komprimierte Darstellung der wichtigsten Mastertechniken der Empirischen...

Research Methodology in Marketing

This textbook describes and explains the fundamentals of applying empirical methods for theory bu...

Grundlagen empirischer Forschung

Im Mittelpunkt dieses Lehrbuches stehen die wissenschaftstheoretischen Grundlagen und die Schl...

Dynamic Capabilities and Relationships

Building on the seminal work of David Teece, Kathleen Eisenhardt, Jeffrey Martin, and others, thi...