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  1. Service-Dominant Logic of Marketing
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    Service-Dominant Logic of Marketing

    Robert F. Lusch
    Taylor and Francis
    Ebook
    Sofort lieferbar

    Expanding on the editors' award-winning article "e;Evolving to a New Dominant Logic for Marke...

    Unser bisheriger Preis:ORGPRICE: 67,30 €

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  2. Service-Dominant Logic of Marketing
    -0 %

    Service-Dominant Logic of Marketing

    Robert F. Lusch
    Taylor and Francis
    Ebook
    Sofort lieferbar

    Expanding on the editors' award-winning article "e;Evolving to a New Dominant Logic for Marke...

    Unser bisheriger Preis:ORGPRICE: 67,24 €

    Jetzt 67,23 €
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  3. Toward a Better Understanding of the Role of Value in Markets and Marketing
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    Toward a Better Understanding of the Role of Value in Markets and Marketing

    Robert F. Lusch
    Emerald Group Publishing Limited
    Ebook
    Sofort lieferbar

    In their 2004 article "e;Evolving to a new dominant logic for marketing,"e; Vargo and Lus...

    Unser bisheriger Preis:ORGPRICE: 123,39 €

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  4. Service-Dominant Logic
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    Service-Dominant Logic

    Robert F. Lusch
    Cambridge University Press
    Ebook
    Sofort lieferbar

    In 2004, Robert F. Lusch and Stephen L. Vargo published their groundbreaking article on the evolu...

    Unser bisheriger Preis:ORGPRICE: 33,62 €

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  5. Service-Dominant Logic
    -0 %

    Service-Dominant Logic

    Robert F. Lusch
    Cambridge University Press
    Ebook
    Sofort lieferbar

    In 2004, Robert F. Lusch and Stephen L. Vargo published their groundbreaking article on the evolu...

    Unser bisheriger Preis:ORGPRICE: 33,62 €

    Jetzt 33,61 €
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  6. The SAGE Handbook of Service-Dominant Logic
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    The SAGE Handbook of Service-Dominant Logic

    Stephen L. Vargo
    SAGE Publications
    Ebook
    Sofort lieferbar

    The SAGE Handbook of Service-Dominant Logic, edited by Robert Lusch and Stephen Vargo,&#...

    Unser bisheriger Preis:ORGPRICE: 134,99 €

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  7. The SAGE Handbook of Service-Dominant Logic
    -0 %

    The SAGE Handbook of Service-Dominant Logic

    Stephen L. Vargo
    SAGE Publications
    Ebook
    Sofort lieferbar

    The SAGE Handbook of Service-Dominant Logic, edited by Robert Lusch and Stephen Vargo,&#...

    Unser bisheriger Preis:ORGPRICE: 134,99 €

    Jetzt 134,98 €
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  8. Commercial Society
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    Commercial Society

    Cathleen Johnson
    Rowman & Littlefield International
    Ebook
    Sofort lieferbar

    The authors discuss the connections between the ethical, economic, and entrepreneurial dime...

    Unser bisheriger Preis:ORGPRICE: 48,99 €

    Jetzt 47,27 €
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  9. Service-Dominant Logic

    Service-Dominant Logic

    Robert F. Lusch
    Cambridge University Press
    Taschenbuch
    Print on Demand

    In 2004, Robert F. Lusch and Stephen L. Vargo published their groundbreaking article on the evolu...

    42,60 €
    Alle Preise inkl. MwSt | Versandkostenfrei
  10. Service-Dominant Logic

    Service-Dominant Logic

    Robert F. Lusch
    Cambridge University Press
    Ebook
    Nicht lieferbar

    In 2004, Robert F. Lusch and Stephen L. Vargo published their groundbreaking article on the evolu...

    191,50 €
    Alle Preise inkl. MwSt
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