Author Jansson merges different perspectives and ideas into a powerful theory on international ma...
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Senior executives, middle managers, supervisors, administrators, and other students of adminis...
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If you feel you have a disjointed, or unbalanced, view of the global system of demand and supp...
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Global Tourist Behavior contains travel and marketing research that explores the integral global ...
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Here is a comprehensive guide for training a workforce in Total Quality Management (TQM). An i...
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Going global can be risky business if you don''t divest yourself of your ethnocentric thinking...
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Here is a comprehensive guide for training a workforce in Total Quality Management (TQM). An i...
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Going global can be risky business if you don''t divest yourself of your ethnocentric thinking...
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An essential reference book for you and your global organization, Executive Development and Organ...
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The primary competitive advantage that firms have today is the perspective, outlook, and commitme...
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Keep ahead of your competitors!New Product Development will help you and your company overcome...
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Improve your grasp of contemporary European marketing issues with these fascinating case studi...
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