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Partial Least Squares Strukturgleichungsmodellierung

Die Partial Least Squares Strukturgleichungsmodellierung (PLS-SEM) hat sich in der wirtschafts- u...

Partial Least Squares Strukturgleichungsmodellierung

Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)

With applications using SmartPLS (smartpls.com)-the primary software used in partial least sq...

Proceedings of the 1997 Academy of Marketing Science (AMS) Annual Conference

This volume includes the full proceedings from the 1997 Academy of Marketing Science (AMS) Annual...

Proceedings of the 1996 Academy of Marketing Science (AMS) Annual Conference

This volume includes the full proceedings from the 1996 Academy of Marketing Science (AMS) Annual...

Essentials of Marketing Analytics ISE

The starting point in learning marketing analytics is to understand the marketing problem.The s...

Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)

The third edition of A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) gui...

Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)

With applications using SmartPLS (smartpls.com)athe primary software used in partial least sq...

Essentials of Marketing Research ISE

Essentials of Marketing Research uses an application-oriented approach to equip students with too...

Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R

Partial least squares structural equation modeling (PLS-SEM) has become a standard approach for a...

Essentials of Marketing Research ISE

Essentials of Marketing Research uses an application-oriented approach to equip students with too...

Advanced Issues in Partial Least Squares Structural Equation Modeling

The Second Edition of Advanced Issues in Partial Least Squares Structural Equation Modeling offer...