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Relationship Marketing

The relationship between a market and a consumer is complex. Far from simply an exchange of servi...

Relationship Marketing

Provides not only new insights into the subject but also offers readers a highly applied framewor...

Trump Tweets, the World Reacts

This book illustrates the connection between theories of communication and the medium...

Services Marketing

This book explains the issues, models and theories currently recognised as representing the sub-d...

Services Marketing

Marketing is crucial in any industry: for service based organisations it's absolutely critical. T...

Nexus Newspaper Strips Volume 1

Something long dormant beneath the surface of Ylum comes alive, triggering a visit from the pl...

Being Flynn

Der junge Schriftsteller Nick Flynn versucht sich nach dem Tod seiner Mutter mit Gelegenheitsjobs...

Service and Service Systems

This text is designed for use in a course in an applied international corporate finance for manag...

Psiquiatría clínica deportiva

Este libro es el primer libro verdaderamente completo sobre psiquiatria deportiva que aparece en ...

Retailing

Built around a model of retailing, this book identifies a number of basic elements common to most...

Macmillan Dictionary of Retailing

Services Marketing

This fully updated new edition builds on the strengths of its successful predecessor whilst assim...