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  1. Essentials of Marketing Research, Global Edition
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    Essentials of Marketing Research, Global Edition

    Naresh K. Malhotra
    Pearson Education Limited
    Ebook
    Sofort lieferbar

    For courses in Marketing Research at two- and four-year colleges and universitiesAn engaging, d...

    Unser bisheriger Preis:ORGPRICE: 54,99 €

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  2. Basic Marketing Research
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    Basic Marketing Research

    Naresh K. Malhotra
    Pearson Education Limited
    Ebook
    Sofort lieferbar

    For undergraduate-level courses in Marketing Research. With a hands-on, do-it-yourself approa...

    Unser bisheriger Preis:ORGPRICE: 54,94 €

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  3. Toward a Better Understanding of the Role of Value in Markets and Marketing
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    Toward a Better Understanding of the Role of Value in Markets and Marketing

    Robert F. Lusch
    Emerald Group Publishing Limited
    Ebook
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    In their 2004 article "e;Evolving to a new dominant logic for marketing,"e; Vargo and Lus...

    Unser bisheriger Preis:ORGPRICE: 123,68 €

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  4. Review of Marketing Research
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    Review of Marketing Research

    Naresh K. Malhotra
    Emerald Group Publishing Limited
    Ebook
    Sofort lieferbar

    Edited by Naresh K. Malhotra, this volume of Review of Marketing Research delivers a high powered...

    Unser bisheriger Preis:ORGPRICE: 142,76 €

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  5. Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference
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    Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference

    Naresh K. Malhotra
    Springer International Publishing
    Ebook
    Sofort lieferbar

    Founded in 1971, the Academy of Marketing Science is an international organization dedicated to p...

    Unser bisheriger Preis:ORGPRICE: 112,48 €

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  6. Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference
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    Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference

    Naresh K. Malhotra
    Springer International Publishing
    Ebook
    Sofort lieferbar

    This volume includes the full proceedings from the 1985 Academy of Marketing Science (AMS) Annual...

    Unser bisheriger Preis:ORGPRICE: 112,02 €

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  7. Review of Marketing Research
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    Review of Marketing Research

    Naresh K Malhotra
    Taylor and Francis
    Ebook
    Sofort lieferbar

    "e;The Review of Marketing Research"e; series provides current, state-of-the-art articles...

    Unser bisheriger Preis:ORGPRICE: 204,66 €

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  8. Review of Marketing Research
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    Review of Marketing Research

    Naresh K. Malhotra
    Emerald Group Publishing Limited
    Ebook
    Sofort lieferbar

    "e;The Review of Marketing Research"e; annual series provides current, state-of-the-art a...

    Unser bisheriger Preis:ORGPRICE: 98,62 €

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  9. Review of Marketing Research
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    Review of Marketing Research

    Naresh K. Malhotra
    Emerald Group Publishing Limited
    Ebook
    Sofort lieferbar

    "e;The Review of Marketing Research"e; series provides current, state-of-the-art articles...

    Unser bisheriger Preis:ORGPRICE: 98,71 €

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  10. Relationship Marketing Re-Imagined
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    Relationship Marketing Re-Imagined

    Ahmet Bayraktar
    Business Expert Press
    Ebook
    Sofort lieferbar

    Marketing is arguably amidst a paradigm shift. With the emerging value co-creation perspective, a...

    Unser bisheriger Preis:ORGPRICE: 17,48 €

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  11. Review of Marketing Research
    -0 %

    Review of Marketing Research

    Naresh K Malhotra
    Taylor and Francis
    Ebook
    Sofort lieferbar

    "e;The Review of Marketing Research"e; series provides current, state-of-the-art articles...

    Unser bisheriger Preis:ORGPRICE: 202,33 €

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  12. Qualitative Consumer Research
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    Qualitative Consumer Research

    Russell W. Belk
    Emerald Publishing Limited
    Ebook
    Sofort lieferbar

    In spite of, and because of, the attention recently paid to "e;big data"e; and the huge a...

    Unser bisheriger Preis:ORGPRICE: 113,98 €

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